Communications strategy -
case study

We conducted an econometric analysis project for a national restaurant chain that spends £18million a year on media. The business had been experiencing a reduction in average visit frequency. Our analysis precisely identified that certain media investments were being directed in to the wrong media channels. We calculated that over 20% of their marketing spend was being wasted as one specific media channel were no longer relevant to their customers. Following this study we worked in partnership with the client's media agency to re-plan the media strategy and average visit frequency increased by more than 5% once the new strategy was implemented.