Consumer insight - case study

Recently we worked with a large confectionary company who needed to understand how a new brand was being perceived at the regional pilot stage versus the rest of the market prior to national rollout. Our analysis showed that whilst the product was good consumers had a serious misperception about the brand, which meant that the national rollout would fail unless the communication about the product was changed. The company recognised the need to alter its messages based on our analysis and has now successfully rolled the brand out nationally.