• What we do
• Influential marketing
• Case Study
• Brand positioning
• Communications strategy
• Brand planning and activation
• New brand creation
• Corporate responsibility
• Consumer insight
• What we don't do
• All case studies

Influential marketing - case study

We were invited in by a baby care brand that was experiencing a decline in market share in a growing market. This decline had plunged the UK division into a loss and delayed the planned exit of their private equity partners. The brand had suffered from a lack of consideration and a loss of relevance amongst young mothers. We re-positioned the brand, identified the most important influencers (both professional and consumer) and developed a new communications model to generate a different perception of the brand and a change in purchasing behaviour. As a result the business is back in growth after more than four years of decline and the planned private equity exit is now back on schedule.